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Ah, the question that has mystified bloggers and business owners for years. The truth is, the “how often should you blog” question has a few different answers.
You’ve probably heard that you should be blogging once or twice a month, every week, or even every day (which I think is totally bananas, btw).
There’s tons of advice out there about how often you should blog, and the problem is that this doesn’t work for everybody.
Not all businesses need to blog frequently.
So if you’ve been beating yourself up for not publishing blog posts every day, week, month, whatever, you can let yourself off the hook now.
But okay, that still doesn’t answer your question, right? You’re here because you want to know how often YOU should blog. And I’m gonna tell you.
How Often Should You Blog? (The Truth About Blogging for Business)
My answer to the blogging frequency question: It depends.
Ultimately, your blogging habits need to be consistent with your goals.
You probably don’t need to blog every day or even every week to get the results you want, which is kind of a relief, right?
For the first few years I was in business as a full-time writer and virtual assistant, I didn’t blog consistently because it WASN’T consistent with my goals.
My blog functioned as an online portfolio where potential clients could take a look at my work and get a feel for my voice. It also boosted my SEO score so potential clients could find me through organic searches.
I didn’t need to be consistent.
Blogging all the time would have been a waste of time when I just wanted to fill up my client list.
Now that my business goals are changing, my blogging goals are also changing. I’m publishing more often because I’m interested in building an audience, not just getting clients.
So you need to ask yourself: what is your goal for your blog? Are you trying to book a few clients or build an audience?
Let’s look at blogging strategies for each.
Goal #1: To get clients
This is for you if: you sell 1:1 services, VERY limited group services, or high-end custom products. You have CLIENTS rather than CUSTOMERS.
If you just want to book some clients, you don’t need to blog often or consistently, so you can take that pressure off right now.
Your blog serves as a portfolio, demonstrates to potential clients that you know what you’re doing, and maybe brings in some search traffic. That’s it.
Your strategy: Publish a few high-quality articles that show off your knowledge and remove the dates. Add new ones when you feel inspired or on an easy-to-follow schedule, like one article per month or every other month.
Goal #2: To build an audience
This is for you if: you sell products that require little work to deliver such as ebooks, ecourses, art prints, or books. This is also great if you offer large group experiences such as membership sites. It can also work for handmade products.
If you want to build an audience to sell your products, you should blog like clockwork. Once a week or every other week is ideal.
You want to give readers a reason to visit your site often, and new, consistent content is the best way to do that.
This will also boost your SEO score and make you highly searchable, which brings in new readers. If you publish high quality content often, search engines will see your site as highly valuable and send more traffic your way!
Your strategy: If this is you, I recommend publishing every week or even every other week (if you can) for the first year or until you have an audience and a good SEO score.
Reminder: It’s okay for your goals to change.
You don’t have to pick one strategy and stick with it forever.
You’re freaking busy as it is, especially if you’re doing client work on top of all your own business stuff (trust me, I get this!), so blogging can feel like a chore.
Do what works for you right now. You can change your strategy along with your goals.
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